Your Mitey Problem

Demodex blepharitis (DB) is a common eyelid disease caused by an infestation of Demodex mites. XDEMVY is the first treatment on the market that gets to the root cause of DB.

To bring the Demodex mite world to life, we created and built a 40-foot eyelid, complete with 10-foot-tall eyelashes, original crust furniture, and six water cannons—in addition to 10 meticulously designed and unique mite costumes. Finally, Betsy Sodaro (a rising comedic star popularly known for her role as “Nancy” in Ghosts) headlined as our lead mite, infusing her staple humor into the film. Through a mix of practical and special effects, we showcased XDEMVY’s effectiveness in treating DB, while helping people learn more about a condition that’s less than pleasing to the eye.