It’s Easy in the Zone

Get In The Zone. AutoZone!

You know the jingle. It’s sticky. It’s iconic. But what does it really mean? 

For many people, car care can be overwhelming. Our goal was to prove that it doesn’t have to be. This campaign reimagines what “the zone” means by bringing to life the feeling of ease and simplicity you get every time you step into an AutoZone store. It also leverages some of the brand’s most distinctive assets, such as its AutoZoners and brand colors, to drive distinction and demonstrate what makes AutoZone different from other auto parts stores.